I’ve been asked to start Twittering in addition to blogging. I’m brand new at this, but I’m intrigued with the idea of “microblogging” via Twitter and of having a dialogue with people interested in our Children’s Safe Drinking Water (CSDW) Program. You can find me on Twitter @DrGregAllgood. I’ll tweet during my trips and during other important events related to our CSDW Program. We’ll be taking part in the Clinton Global Initiative later in September and I’ll start twittering there. And, I’ll be tweeting from the Dominican Republic and several African countries in the next few weeks.
I’ve been accused of staying way too connected even during my vacations. I’m guilty. Keith Zook who helps lead CSDW has accused me of even blackberrying while pursuing my passion of SCUBA Diving. I told this to my oldest daughter, Ashton, last summer and she decided to capture me in the act. You can decide whether you believe I’m this connected.
Now back to the important stuff. The folks at the Clinton Global Initiative (CGI) commissioned a case study by AMR Research on our CSDW program. Our CGI friends are releasing the case study now as lead-up to their annual meeting on September 21-24. President Clinton and the CGI staff have praised P&G for not only making big commitments but for delivering on the commitments. Of course, we’re able to deliver on our commitments because of great partnerships. The AMR team interviewed me on several occasions and also talked to several of our partners. I’m pleased with the thorough examination of our program and hope it’s useful to others as they build programs to make a difference in people’s lives. I’ve attached the entire case study and here are the lessons learned provided by AMR’s examination of CSDW: (Download AMR Case Study P&G CSDW)
• Lesson 1—Be flexible with your mission and plan. Don’t hesitate to change course if need be.
• Lesson 2—Market to end users for sustainability. If people aren’t aware of what you’re trying to do and the benefits to them, it won’t better their lives for the long term.
• Lesson 3—Building awareness builds a sustainable program. Getting your mission on the public agenda locally and internationally, if need be, helps create a successful program.
• Lesson 4—Partner a lot. Think of partners like you do suppliers—multiple suppliers hedge against risk and so do partners.
• Lesson 5—Set public goals and measure your progress ruthlessly. Let those goals be your driving force to keep your operation efficient and focused.
• Lesson 6—Institutionalize the program into the corporate culture. Once it’s part of the corporate DNA, the benefits multiply.
• Lesson 7—Use lessons learned for other parts of the business. Share lessons and let the work open doors for others.
• Lesson 8—Bring suppliers into the fold, be they internal or external. Like any supply chain, the more involved all players are in the moment of truth—when a consumer uses the product—the more chance for success.
I was asked to write a guest editorial that just appeared in the International Nursing Review (Download Allgood ICN Guest Ed inr_752). I was thrilled to do this in order to reach a very important audience of health professionals. Nurses are respected everywhere that I’ve worked and are truly on the front lines of health care globally. They’re critical to the success of any public health initiative and that’s certainly the case with our CSDW Program. I used the opportunity of the editorial to explain our strategy to help the most vulnerable including people living with AIDS, children in rural schools, people in cholera prone areas, and for newborns via immunization days at health clinics. I’m thankful to Linda Carrier Walker of the International Council of Nurses for providing this opportunity to reach a broader audience.
I hope you’re interested to follow me on Twitter and enable us to have a dialogue about CSDW. Tweet you later!
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